Expertise / Marketing & Media
Marketing, Media & Engagement
A brand's reach is easy to measure. Its resonance is not. Kevin's marketing perspective starts with a formal advertising foundation and extends through publishing, sponsorship activation, and real audience engagement.
The Real Question
Getting Attention Is One Thing. Creating Engagement Is Another.
Impressions are cheap. Genuine engagement — the kind that turns an audience into advocates, a sponsorship into a relationship, or a campaign into a community — is harder to build and easier to fake. Kevin's background was formed at the University of Florida College of Journalism and Communications, where he studied advertising and graduated with honors, and it has been tested since in publishing, sponsorship, and brand-facing work where the results have to hold up in front of a real audience, not just a report.
A campaign that gets noticed is a start. A brand that gets remembered is the work.
What areas does this expertise cover?
- Marketing leadership and campaign strategy
- Branding, positioning, and brand voice
- Media relationships and publishing
- Sponsorship strategy and on-site activation
- Events and trade show presence
- Influencer and brand-ambassador relationships
- Communications and messaging strategy
- Audience engagement and public-facing initiatives
What real-world experience backs this expertise?
Kevin's work with iHeartMedia involved sponsorship activation, promotions, and VIP experiences — the kind of work where a brand's promise has to show up in a physical moment, in front of real people, and actually deliver. That experience sits alongside his founding of Be Newsy, a publishing venture that required building an audience and a content strategy from the ground up rather than inheriting one.
Between activation-level sponsorship work and the discipline of running a publishing brand, this experience spans both ends of marketing — the strategic plan and the moment the audience actually shows up. That range matters for organizations weighing a sponsorship investment, refreshing a brand, or trying to understand why a campaign isn't translating into real engagement. It's not about chasing more impressions; it's about designing moments, relationships, and content that an audience actually values enough to return to.
Start a Conversation
What Are You Trying to Make Happen?
A new business. A strategic partnership. A sponsorship. A deal. A relationship. A brand opportunity. A growth initiative. An event. A creative idea. A complex situation that needs a different perspective.
Sometimes the next step begins with the right conversation.
Strategy • Connections • Creative Solutions • Execution